Jimmy John’s — Digital Ordering & Mobile UX Redesign

This project explores what happens when a fast, brand-driven business treats digital ordering as a core operational system rather than a marketing layer. The work focused on reducing friction across devices, clarifying decision-making in high-velocity contexts, and aligning brand expression with real-world ordering behavior. More than a redesign, it reframed digital ordering as a scalable experience platform—one capable of supporting speed, accuracy, and brand consistency as customer expectations evolved.