BlackBerry Curve: Print + Digital Video + Web

When BlackBerry launched the Curve, the goal was to reach new audiences beyond its established business base who cared about design. As a creative leader, I worked across print, digital, video, and web channels to deliver a cohesive story—positioning BlackBerry as both a productivity tool and a personal device designed with care and attention to detail. The campaign highlighted features like push email, messaging, and multimedia, introducing the Curve to consumers who valued staying connected on the go, in a sleek wrapper.

My work included shaping campaign strategy, creative direction, and cross-channel experience—aligning messaging and visuals across print ads, digital banners, online videos, and the BlackBerry website. Collaborating with account teams, media planners, and developers, we ensured creative consistency across magazine spreads and interactive microsites. This unified approach helped BlackBerry Curve stand out in a crowded smartphone market, supporting both product launches and ongoing brand visibility worldwide.

• • Connected campaign touchpoints—print, digital, web, and video—into a single brand experience.
• • Aligned creative messaging with BlackBerry’s evolving position as a productivity and lifestyle brand.
• • Collaborated with cross-functional teams to deliver integrated launches and ongoing campaigns.