In my leadership roles, I help cross-functional teams turn strategy into shipped value by building the culture and processes that clarify and improve execution. I’ve led multidisciplinary teams through complex digital change across product strategy, UX operations, design systems, stakeholder alignment, and delivery transformation. My work helps teams move from scattered effort to stronger operating models, better product decisions, and measurable customer impact. Across Rocket, Enlighten, Edelman, Leo Burnett/Arc, and consulting engagements, I’ve led teams through shifts in technology, workflows, customer behavior, and organizational structures. The work spans product roadmaps, UX and design operations, Agile/SAFe integration, digital transformation, executive communication, and cross-functional delivery.
Today, much of my focus is on helping organizations adapt to AI-enabled ways of working. The challenge is rarely the technology itself. Sustainable transformation happens when leadership, operations, product teams, and customer needs align around a shared vision for change. Whether introducing new platforms, redesigning workflows, or enabling AI-powered services, my work centers on operationalizing innovation to create lasting business value.
Today, much of my focus is on helping organizations adapt to AI-enabled ways of working. The challenge is rarely the technology itself. Sustainable transformation happens when leadership, operations, product teams, and customer needs align around a shared vision for change. Whether introducing new platforms, redesigning workflows, or enabling AI-powered services, my work centers on operationalizing innovation to create lasting business value.
Advisory and delivery leadership across product strategy, UX transformation, healthcare experience, AI-enabled workflows, and operating-model change.
Case Study: Novant Health Now — GTM, Care-Hub UX, and Voice Agent UX -Developed healthcare experience strategy across go-to-market planning, care navigation, customer engagement, and AI-assisted service delivery.
Case Study: Novant Health Now — GTM, Care-Hub UX, and Voice Agent UX -Developed healthcare experience strategy across go-to-market planning, care navigation, customer engagement, and AI-assisted service delivery.
Led product strategy, UX, design operations, and cross-functional delivery across a large-scale digital ecosystem serving a $145B market.
Case Study: Rocket UX Portfolio Integration: Rebuilt and integrated a large UX organization across product teams, establishing governance, role clarity, delivery frameworks, and measurable business outcomes.
SVP, Executive Creative Director
Strategy, Brand, Experience & Communications
Connected brand strategy, digital experience, communications planning, and executive storytelling across B2B, healthcare, pharma, and corporate reputation work.
Strategy, Brand, Experience & Communications
Connected brand strategy, digital experience, communications planning, and executive storytelling across B2B, healthcare, pharma, and corporate reputation work.
VP, Executive Director / Experience Design
Transformation, Content Strategy, Creative Direction, UX & Product
Helped establish an early digital consultancy model, leading multidisciplinary teams across UX, product strategy, go-to-market, and client delivery.
Transformation, Content Strategy, Creative Direction, UX & Product
Helped establish an early digital consultancy model, leading multidisciplinary teams across UX, product strategy, go-to-market, and client delivery.
Case Study: AAA Life ExpressTerm Product Strategy + Design – Led go-to-market strategy, experimentation, and service-design initiatives that improved conversion, aligned stakeholders, and accelerated digital growth.
Senior Producer to GCD /
Operational Digital Lead
Campaigns, UX & Emerging Technology
Co-founded and scaled the Rich Media Group, then served as operational lead of digital creative during agency integration and digital delivery transformation.
Operational Digital Lead
Campaigns, UX & Emerging Technology
Co-founded and scaled the Rich Media Group, then served as operational lead of digital creative during agency integration and digital delivery transformation.
Case Study: Arc Worldwide Digital Transformation – Co-led the integration of digital creative capabilities into an enterprise operating model, aligning teams, workflows, ownership, and delivery across the organization.
Product & Design Operations – Scaled teams, clarified roles, improved delivery flow, and created stronger operating models across product, UX, strategy, design, and engineering. Cummins (Consulting) - Spearheaded UX Agile, Scrum Master integration, resulting in an increase in design sprint velocity by 23% over one year. Managed 3 design Pods, including agency and internal team coordination. Strategic, results-driven leader in cross-functional leadership, digital product management, and design operations. Rocket - As a member of the cross-functional product leadership team working with the CEO, I was responsible for all digital product performance, strategy, and development. I designed self-serve analytics dashboards using machine learning to prioritize interface improvements, enhancing data accessibility and strategic decision-making company-wide.
Transformation Leadership – Led teams through technology, workflow, and organizational change with a focus on adoption, clarity, and sustainable performance. Skilled in OKRs, RICE, MoSCoW, and the "working backward" methods. Health and Pharma. Worked on corporate positioning, risk, narrative, and campaigns. Enlighten – Developed go-to-market for AAA Life Express Term, running 20+ experiments to boost conversion by 17%. Led a 65+ multidisciplinary team, establishing Enlighten as an early digital consultancy. Served on the executive team with the Founder and President, shaping strategy, operations, and go-to-market—driving over 125% revenue growth in one year. Leo Burnett / Arc Worldwide - Co-founded Arc Worldwide’s Rich Media Group; scaled it from 4 to 35 people, overseeing all digital content and production agency-wide. Served as operational lead for Digital Creative during Arc’s transition to an account-based model. Aligned structure, workflow, and delivery with executive leadership, driving improved team efficiency and on-time delivery. Collaborated with development and PM leadership to scale production, enhance delivery, and integrate multi-channel services.
Cross-Functional Alignment – Connected stakeholders, product leaders, designers, engineers, marketers, researchers, analytics teams, and agency partners around shared outcomes. Defined and executed a quarterly roadmap for a $145B market share platform, aligning 15 strategy and design pods (+8 engineers on the Design System) with business OKRs. Reorganized the Strategy, UX, and Design org, re-engineering the interactions of the team inside the SAFe workflow. At peak revenue, scaled operations while preserving performance. Shortened release cycles by 66%. Managed restructuring, cost savings, vendors, stakeholders, budgets, and P&L.
Agile / SAFe / Delivery Systems – Improved sprint velocity, roadmap clarity, design-team integration, and release predictability across complex delivery environments. My approach uses Agile, Scrum, and SAFe to achieve KPIs such as reducing cycle time and increasing NPS. I add value through data analysis, journey mapping, and continuous improvement, as demonstrated by a project that increased user retention by 15%.
Leadership Development – Built capability through coaching, servant leadership, clearer decision-making, and practical methods that teams could keep using after the engagement. I led the scaling of a global product team that launched three major products in one year, improving delivery predictability by 30%. I foster environments where teams deliver, experiment, and push boundaries—building bridges, surfacing shared ambitions, and creating clarity through proven methodologies. I strive to be a leader who understands where the industry is headed and knows how to get you there. Reduced ad-hoc data requests by 15%, speeding up Product & Marketing decisions. As Scrum Master, integrated UX Agile, boosting sprint velocity by 14%. Represented Product in Realtor strategic partnership. Edelman - Led 3 new business pitches monthly, achieving an 80% win rate. Experience Lead for B2B.
AI Strategy, Service Design & Organizational Enablement – I help organizations identify where AI can create measurable value across customer experiences, employee workflows, and operational systems. My approach combines service blueprinting, process analysis, governance, and business strategy to determine where AI should augment human expertise, automate repetitive work, improve decision-making, or unlock new service opportunities. I have led teams through multiple waves of technological change—including digital transformation, mobile adoption, design systems, analytics, and AI-enabled experiences—translating emerging capabilities into scalable operating models. My perspective is grounded in practical adoption: understanding how work gets done, aligning stakeholders around shared outcomes, evaluating build-versus-buy decisions, and establishing the governance, measurement, and change-management structures required for sustainable enterprise adoption.