PEOPLE & PRODUCT MANAGEMENT / LEADERSHIP PROFILE
Arc Worldwide Digital Transformation
Strategy + Experience Design + Transformation
Arc Worldwide was formed by bringing Semaphore Partners, Novo, iLeo, and Frankel together into a single digital organization aligned with Leo Burnett Worldwide. The challenge was integrating creative, production, and delivery systems—each with its own culture and methods—while meeting Leo Burnett’s standards at scale. As operational lead for digital creative and the design/UX voice on a cross-functional executive team, I led workflow design and governance to connect strategy, creative development, production, and delivery across the organization.
Evidence
OPERATING MODEL + GOVERNANCE
We built a transparent delivery system that helped cross-functional teams plan together by making intake, progress, dependencies, and impacts visible across the agency. The model introduced governance checkpoints, standardized briefs and deliverables, and set clearer expectations through templates and repeatable processes. Using a portfolio-management approach, we prioritized projects based on client goals, KPIs, and strategic trade-offs, keeping execution aligned with business value.
LEADERSHIP SYSTEM + OUTCOMES
We made operations more reliable by defining escalation paths, risk ownership, and decision rights across engineering, operations, legal, and customer readiness. Early reviews and structured feedback helped teams spot issues sooner and improve the process over time. Insights from these reviews informed intake, resource allocation, platform strategy, coaching, and team learning.
Evidence
