Building Enterprise Storytelling Systems

Throughout my career, I’ve helped organizations translate complex products, technologies, and business strategies—including cloud, AI, and enterprise applications—into stories customers understand, trust, and act upon. I lead multidisciplinary teams across creative, content strategy, product marketing, UX, and customer experience, developing integrated campaigns that unite brand vision, technical innovation, and measurable business outcomes. I was taught that great creative direction, at its best, is focused on the team and on directing creativity rather than merely “directing the creative”. Every project is a chance to instigate, innovate, and raise the bar. Creative Direction – Executive Creative Leadership – Enterprise Campaign Strategy – Integrated Campaign Strategy – Brand Strategy – Content Strategy – Editorial Strategy – Product Marketing – Executive Communications – Messaging Systems – Digital Creative Strategy – AI-Assisted Creative Workflows – Generative AI for Creative Development – Content Systems & Scalable Storytelling – Omnichannel Experience Design – Product Launch Strategy – Audience Segmentation – Social & Paid Media Strategy – Video & Motion Storytelling – Experiential & Interactive Campaigns – Performance Creative – Creative Operations – Cross-Functional Leadership – Stakeholder Alignment – Enterprise Cloud Storytelling – AI-Enabled Campaign Operations – Accessibility & Inclusive Design – Ethical AI

Building Enterprise Storytelling Systems

Throughout my career, I’ve helped organizations translate complex products, technologies, and business strategies—including cloud, AI, and enterprise applications—into stories customers understand, trust, and act upon. I lead multidisciplinary teams across creative, content strategy, product marketing, UX, and customer experience, developing integrated campaigns that unite brand vision, technical innovation, and measurable business outcomes. I was taught that great creative direction, at its best, is focused on the team and on directing creativity rather than merely “directing the creative”. Every project is a chance to instigate, innovate, and raise the bar. Creative Direction – Executive Creative Leadership – Enterprise Campaign Strategy – Integrated Campaign Strategy – Brand Strategy – Content Strategy – Editorial Strategy – Product Marketing – Executive Communications – Messaging Systems – Digital Creative Strategy – AI-Assisted Creative Workflows – Generative AI for Creative Development – Content Systems & Scalable Storytelling – Omnichannel Experience Design – Product Launch Strategy – Audience Segmentation – Social & Paid Media Strategy – Video & Motion Storytelling – Experiential & Interactive Campaigns – Performance Creative – Creative Operations – Cross-Functional Leadership – Stakeholder Alignment – Enterprise Cloud Storytelling – AI-Enabled Campaign Operations – Accessibility & Inclusive Design – Ethical AI

Enlighten / Perficient: Digital Experience Reel

Integrated Digital Experience Reel

Humana Covered: Humanizing Enrollment with Documentary

Documentary Storytelling + Brand Trust

Nintendo DS: I Play for Me

Audience Strategy + Campaign Platform + Women's Gaming

BlackBerry Curve: Print + Digital Video + Web

Integrated Product Campaign

LeggoMyEggo.com: ReDesign + Games + Scavenger Hunt

Website Redesign + Interactive Campaign UX

Jimmy John’s Redesign and Ordering UX

Ordering UX + Platform Consistency

Rocket Digital Design + Design System: Global Launch

Design System + Digital Rebrand

thebar.com: Product Strategy + Voice UX

Voice UX + Interaction Strategy

U-M Athletics: Recruiting Content Strategy

Recruiting Experience + Content Strategy

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