Defining Digital & Brand Experience

As a Creative Director, I shape narratives that cut through the noise and build memorable brands. I guide teams to design work that is both beautiful and effective. My experience is in integrated marketing, immersive experiences, and campaigns across every channel—from paid to owned, from social to launch to loyalty, as well as TV + Print. I believe that creative leadership should inspire. As a creative leader, I build the conditions for great work: a clear strategic point of view, sharper briefs, stronger teams, better critique, smarter use of technology, and a high standard for the final idea. I was taught that great creative direction, at its best, is focused on the team and on directing creativity rather than merely “directing the creative”. Every project is a chance to instigate, innovate, and raise the bar. Creative Direction – Executive Creative Leadership – Brand Platform Development – Integrated Campaign Strategy – Digital Creative Strategy – AI-Assisted Creative Workflows – Generative AI for Concept Development – Content Systems + Scalable Storytelling – Omni-channel Experience Design – Product Launch Strategy – Audience Segmentation – Social + Paid Media Strategy – Video + Motion Storytelling – Experiential + Interactive Campaigns – Performance Creative – Creative Operations – Cross-Functional Team Leadership – Stakeholder Alignment – Accessibility + Inclusive Design – Ethical AI

Enlighten / Perficient: Digital Experience Reel
Integrated Digital Experience Reel
Humana Covered: Humanizing Enrollment with Documentary
Documentary Storytelling + Brand Trust
Nintendo DS: I Play for Me
Audience Strategy + Campaign Platform + Women's Gaming
BlackBerry Curve: Print + Digital Video + Web
Integrated Product Campaign
LeggoMyEggo.com: ReDesign + Games + Scavenger Hunt
Website Redesign + Interactive Campaign UX
Jimmy John’s Redesign and Ordering UX
Ordering UX + Platform Consistency
Rocket Digital Design + Design System: Global Launch
Design System + Digital Rebrand
thebar.com: Product Strategy + Voice UX
Voice UX + Interaction Strategy
U-M Athletics: Recruiting Content Strategy
Recruiting Experience + Content Strategy
↑Back to Top