thebar.com: Product Strategy + Voice UX
Voice UX + Interaction Strategy
thebar.com was created as a digital hub for Diageo’s brand portfolio. Beer, wine, and spirits were at the core, and a virtual bartender served as the gateway to the experience. The site featured an early form of “voice” UX years before conversational interfaces became mainstream. Users could type questions and receive pre-shot, assembled video responses drawn from thousands of separate clips. The interaction felt playful, but the underlying challenge was serious: build a content and logic system that could make a digital bartender feel responsive.
VOICE EXPERIENCE + INTERACTION SYSTEM
We were later awarded the Captain Morgan work, pitch-free, on the strength of this effort.