Customer Driven Product & Experience

As a strategy leader, I drive integrated market and UX research, advertising planning, and content strategy to guide organizations through complex product and business challenges. My leadership ensures teams have the evidence, clarity, and alignment needed to move forward with confidence. My expertise spans market and customer research, research planning, mixed-methods discovery, insight synthesis, journey mapping, information architecture, service design, prototyping, usability testing, conversational UX, AI-assisted interfaces, and cross-functional delivery partnerships across product, engineering, marketing, advertising, and executive teams. As a UX research leader, I help teams turn ambiguity into decisions. I define the problem, shape the research agenda, guide synthesis, translate findings into product direction, and connect design decisions to measurable outcomes. Across these cases, the through-line is a practical strategy: clearer customer understanding, stronger prioritization, better experience systems, faster alignment, and products that are easier to use, easier to scale, and easier to explain. Strategy & Vision – Market Research – UX Research Leadership – Advertising Planning – Content Strategy – Research Planning – Mixed-Methods Discovery – Insight Synthesis – Customer & Competitive Intelligence – Journey Mapping – Information Architecture – Service Design – Prototyping – Usability Testing – Conversational UX Strategy – Voice Interface Design – AI-Assisted Experience Design – Prompt, Intent, and Dialogue Modeling – Human-Centered AI Patterns – Agile & SAFe Integration – Cross-Functional Leadership – Stakeholder Alignment – Roadmap Prioritization – Accessibility & Inclusive Design – Ethical AI – Product, Marketing, Content, and Technology Leadership

Rocket Product and Engagement Strategy
Research-Led Product Strategy
Rocket: Product + Engagement Strategy
Lifecycle Strategy + Engagement
AAA Life: ExpressTerm Product Strategy + Design
D2C Product Strategy + Conversion
The Henry Ford: Product + Content Strategy
Content Strategy + Experience Architecture
OhioHealth: Unifying Digital Brand, Content, and Care
Digital Brand + Content System + Core IA
Novant Health Now: GTM, Care-Hub UX, and Voice Agent UX
Care Access + GTM Strategy+ Service UX
Presbyterian Health: Web Portal Strategy + Design
Portal Strategy + IA
Janus Capital: UX Strategy + Design
Financial UX + Content Strategy
U-M Athletics: Recruiting Content Strategy
Recruiting Experience + Content Strategy
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