JT Anderson
jamestoddanderson@gmail.com773.251.6096
  • Experience Strategy Lead
  • Edelman
  • Patient Experience Strategy
  • Data + AI Direction
  • Omnichannel Engagement
  • Healthcare UX

PatientsLikeMe: Transforming Patient Experience with Data and Empathy

Experience Strategy + Omnichannel Engagement + Healthcare

PatientsLikeMe set out to empower patients by connecting their voices, data, and experiences for mutual support and research impact. I led patient experience strategy—integrating AI, data analytics, and user-centered design to help members track their health, share insights, and receive tailored support. The aim was to turn real-world patient journeys into actionable knowledge for both individuals and the broader health community.

PatientsLikeMe creative organizing principle joining human truth, brand truth, and cultural fuel to bring strategy and experience together.

DESIGN FROM PATIENT TRUTH

My work included mapping user flows for complex health-tracking systems, designing feedback and recommendation systems, and collaborating with data scientists and clinicians to ensure the responsible use of patient-contributed data. We developed AI-enabled features to surface relevant resources, connect patients with similar experiences, and inform research in rare and chronic conditions. The platform became a trusted space for sharing, learning, and advancing patient-driven healthcare.

PatientsLikeMe brand image with the line 'People. Pioneers. patientslikeme' and a community member using a wheelchair outdoors.
PatientsLikeMe manifesto about humanity taking great steps forward, paired with community members moving through an outdoor landscape.
PatientsLikeMe paid acquisition engine connecting member and condition audiences to social, partnership, display, search, retargeting, and conversion.
PatientsLikeMe potential measurement and success metrics organized by goal, metric, definition, and target.

BUILD A CONNECTED EXPERIENCE SYSTEM

Integrated AI and data strategy to personalize patient support and health tracking.

Designed patient-centered journeys and digital tools to empower health communities.

Advanced research and engagement in rare and chronic diseases through real-world patient insights.

PatientsLikeMe Ignite Alpha acquisition campaign visual featuring an older woman and a data-inspired profile overlay.
PatientsLikeMe acquisition rationale for search, display, in-app and wearable outreach, and social targeting.
PatientsLikeMe and Under Armour data-driven mindset marketing concept spanning mobile, native media, community stories, and sponsored challenges.
PatientsLikeMe future vision depicting a luminous human figure under a night sky and a commitment to finding cures and extending life.