As strategy lead, I led the GTM, marketing UX, primary and secondary research, journey design, service blueprinting, content strategy, and product framing for Rocket Auto’s emerging marketplace model. The core challenge was to define a more customer-centered, vertically integrated buying experience that connected consumer shopping, agent workflows, and dealer handoff into one coherent system. The product vision paired a consumer-facing marketplace with a best-in-class agent experience, giving Rocket Auto a way to compete on trust, transparency, and support rather than lead volume alone. Our research showed that buyers wanted clear guidance, strong comparison tools, payment visibility, transparent pricing, and agents who felt knowledgeable, patient, and genuinely helpful.
That work helped align leadership around Rocket Auto’s product direction, roadmap, and growth model. It gave the team a strategic foundation for the marketplace, agent experience, and key customer journeys, and it shaped the service model, product priorities, and launch direction that continued after I left. The experience ultimately launched, though not every recommendation shipped. The value of the work was in giving Rocket Auto a clearer operating vision: a marketplace built around customer needs, research-backed decision support, and a more seamless bridge between digital shopping and human guidance.