Rocket Auto / Product & Engagement Strategy
Research-Led Product Strategy + Marketplace Engagement
Rocket Auto set out to transform the way people buy cars—removing friction, building trust, and unifying the journey from search to sale. As the product and engagement strategy lead, I worked with executive, engineering, and operations teams to design a vertically integrated, customer-centric platform. The goal was to deliver the same confidence and simplicity Rocket brought to mortgages, but for automotive retail: transparent pricing, streamlined financing, and digital-first support at every step. The tie-in to Rocket for financing is self-evident.
RESEARCH + OPPORTUNITY SYSTEM
My work spanned go-to-market planning, user experience design, and the operational blueprint for a scalable digital marketplace. We mapped the entire customer journey—search, compare, finance, transact, and deliver—identifying key moments where technology, data, and human service could eliminate common industry pain points. The platform integrated with dealer inventories, lending partners, and Rocket’s broader ecosystem, letting customers browse vehicles, get pre-qualified, review terms, and schedule delivery without ever visiting a showroom.
To drive adoption and engagement, I partnered with the marketing and analytics teams to personalize digital experiences, optimize lead flows, and introduce new engagement channels, including live chat, a digital concierge, and post-purchase support. We leveraged machine-driven recommendations, responsive design, and targeted content to guide buyers through complex decisions. The result positioned Rocket Auto as a disruptive force in online car buying and as a trusted partner for both consumers and dealers.