Novant Health Now: GTM, Care-Hub UX, and Voice Agent UX

As consulting lead across strategy, content, UX, and design, I helped shape Novant Health Now, a digital care-discovery platform designed to unify fragmented patient navigation, content, and tools into a more coherent path to care. The work covered platform strategy, naming and positioning, messaging, UX architecture, journey flows, design direction, wireframes, stakeholder alignment, and delivery planning. The core vision was a patient-focused platform that could simplify discovery, inform care choices, and connect people to the right care on their terms, supported by clearer messaging, improved wayfinding, and tighter coordination across channels and experiences. I led the work to translate that strategy into a future-state Care Hub experience that could support both anonymous and logged-in users, align with the evolving CMS redesign, and create a more unified framework across tools, content, and branded interactions. The concept work established human-centered objectives around intuitive, frictionless use, ease of information, and clear steps to care, then carried those principles into care-hub wireframes, concept flows, promotional planning, and content strategy. It also gave Novant a brand-consistent direction for how design, messaging, and utility could work together across the experience.