I led the omnichannel and personalized experience strategy for Novocure’s Optune therapy for glioblastoma, driving both brand and portfolio initiatives. My work covered the entire oncology journey, from supporting patients after diagnosis and empowering caregivers to guiding neuro-oncologists in clinical decision-making and working with advocacy groups to ensure that all stakeholders' experiences were connected, inclusive, and aligned. By focusing our strategy on the real experiences of people with GBM, we created communications that were meaningful, clear to use, and innovative, meeting the needs of both patients and providers.
I delivered key Experience Strategy projects, such as Omnichannel Plans, Content Strategies, and tactical content, and measured their alignment with the brand’s goals. I used both qualitative and quantitative data to find insights that shaped strategy and helped tell clear, data-driven stories for clients. My work helped brand teams grow and improve their use of digital channels and modular content. I also worked closely with senior leaders to create new solutions that supported growth for clients and the agency.
The platform we built gave us a flexible way to manage omnichannel experiences for all key audiences and channels. It helped raise awareness, support FDA milestones, educate healthcare professionals and patients, and launch advocacy efforts. I turned customer and stakeholder insights into clear briefs, content plans, and guides, helping teams work smoothly across digital, social, traditional, and hybrid channels. My approach shows my commitment to inclusive, data-driven, and innovative experience strategy in complex healthcare settings.
