Presbyterian Health: Web Portal Strategy + Design
Portal Strategy + IA
I helped shape the portal strategy and redesign for the new PHS.com, organizing the site around the tasks people needed most: finding a doctor, choosing a location, comparing health plans, checking urgent care wait times, and using personalized account paths. The design also brought more of New Mexico’s culture, landscape, and community character into the digital experience, making the portal feel more connected to the people it served.
PORTAL STRATEGY + DESIGN
PORTAL STRATEGY + OUTCOME
Presbyterian Healthcare Services needed to turn a major brand update into a clearer digital entry point for New Mexico residents. The Affordable Care Act was changing how people viewed coverage, chose providers, and managed care. That made tools like Care Finder, My Presbyterian, urgent-care wait times, and health plan discovery central to the experience. The site needed to help people understand care and coverage without making the system feel more complicated.
The work made PHS.com a more useful and organized healthcare portal. It gave Presbyterian a stronger branded platform, emphasized personalized tools and plan selection, and created clearer paths for care, coverage, employment, providers, employers, and philanthropic audiences.