Presbyterian Healthcare Services needed to turn a major brand overhaul into a clearer digital front door for New Mexico residents. The Affordable Care Act era was changing how people evaluated coverage, selected providers, and managed care relationships, making Care Finder, My Presbyterian, and health-plan discovery central to the experience.
The work transformed PHS.com into a more useful, coherent healthcare portal. It gave Presbyterian a stronger, more brand-aligned platform, increased focus on personalized tools and plan selection, and created clearer pathways across care, coverage, employment, provider, employer, and philanthropic audiences.
The work transformed PHS.com into a more useful, coherent healthcare portal. It gave Presbyterian a stronger, more brand-aligned platform, increased focus on personalized tools and plan selection, and created clearer pathways across care, coverage, employment, provider, employer, and philanthropic audiences.