Presbyterian Health - Web Portal Strategy + Design

Founded in 1908, Presbyterian Health provides New Mexico residents with a system of hospitals, medical groups, and statewide health plans. After a major brand overhaul, PHS.com was rebuilt from the ground up. The long-neglected site had become a sprawl of disorganization and unmanaged content contribution within the previous CMS. Key goals included: • A complete redesign with new PHS branding • Broader adoption of website tools: find a doctor, location, and health plan • Urgent Care Wait Times App • Improved paths for job seekers, doctors, employers, and philanthropists • Design to highlight the culture and topography of New Mexico