Johnson & Johnson Product Strategy, Branding and Design
Designing Digital Wellness for Better Health
Johnson & Johnson set out to empower people to live healthier lives through digital wellness solutions. I led strategy, branding, and experience design for the Wellness & Prevention platform, partnering with healthcare experts, technologists, and business leaders. Our goal was to make preventive care accessible, actionable, and engaging for employers, health systems, and individuals alike, bringing preventive care and holistic well-being to life through digital platforms.
THE CHALLENGE
My work focused on developing user journeys, digital health tools, and content ecosystems that guided users through assessments, personalized coaching, and progress tracking. We designed interfaces that balanced clinical credibility with consumer-friendly design, ensuring HIPAA compliance and usability for diverse audiences. The platform supported improved health outcomes and greater user engagement, positioning Johnson & Johnson as an innovator in digital health and preventive care.
01 / PLATFORM CONTEXT + STATUS QUO
02 / LIVED EXPERIENCE + STRATEGY NARRATIVE
03 / EXPERIENCE CAROUSEL + PLATFORM OUTCOME
THE OUTCOME
The result was a more cohesive, human-centered platform that reframed wellness as an ongoing journey rather than a collection of separate programs. The shared system connected brand expression and product behavior, making web experiences, tools, and communications more consistent, usable, and adaptable. This helped Johnson & Johnson move toward a more integrated, future-ready wellness model: one that connected business goals, behavior-change science, content, and digital experience in a way teams could keep building on.