I led the engagement as strategy lead, content strategy lead, brand/digital experience lead, and workshop lead, directing a 15-person team across business-driver framing, digital vision, brand positioning, content strategy, information architecture, persona strategy, research synthesis, SEO recommendations, stakeholder facilitation, and roadmap definition.
The result was a foundational roadmap that informed site and content restructuring, Digital Life planning, enthusiast channels, audience segmentation, and a more scalable operating model for digital growth. It gave The Henry Ford a clearer path to national relevance, stronger institutional alignment, and a future-facing content strategy that continues to pay off today.
The result was a foundational roadmap that informed site and content restructuring, Digital Life planning, enthusiast channels, audience segmentation, and a more scalable operating model for digital growth. It gave The Henry Ford a clearer path to national relevance, stronger institutional alignment, and a future-facing content strategy that continues to pay off today.