The Henry Ford: Product + Content Strategy
Reimagining History for the Digital Age
The Henry Ford sought to make its vast collections and stories of American innovation accessible to millions, both onsite and online. As the product and content strategy lead, I guided digital transformation efforts to unify museum, archival, and educational content into a single, user-friendly ecosystem. The challenge was to connect physical and digital experiences—inviting learners, educators, and families to explore, discover, and engage with history through interactive storytelling and modern technology—and make innovation accessible anywhere, anytime, for everyone.
CONTENT STRATEGY + INFORMATION ARCHITECTURE
CONTENT SYSTEM + OUTCOMES
My work included mapping and restructuring the museum’s digital content architecture, introducing search and navigation systems that reflected real user behaviors, and building scalable templates for exhibitions, artifacts, and educational resources. I led the development of a flexible content management system that supported multimedia storytelling by integrating video, audio, virtual tours, and interactive timelines. We partnered with curators, educators, and technology teams to ensure accuracy, accessibility, and alignment with The Henry Ford’s mission.
The strategy emphasized mobile-first design, ADA-compliant accessibility, and robust analytics to measure engagement and guide ongoing improvements. We created digital pathways for classroom educators, designed resources for lifelong learners, and brought hidden stories to life through featured collections and immersive online exhibits. The result was a seamless digital experience that increased online visitation, deepened community engagement, and positioned The Henry Ford as a leader in 21st-century museum innovation.