OhioHealth: Unifying Digital Brand, Content, and Care

Led digital transformation for OhioHealth by developing a unified brand and content framework spanning service lines, care sites, physician profiles, and mobile platforms. Directed a strategy that integrated responsive UX, formal content architecture, brand positioning, SEO best practices, and modular page structures—enabling scalability and operational efficiency in a complex healthcare ecosystem. Designed the content strategy at the intersection of brand messaging, user needs, search optimization, and engagement analytics, ensuring consistent, audience-focused content delivery. Strengthened OhioHealth’s brand presence, clarified relationships among service lines and care sites, and established reusable content templates for system-wide scalability. Integrated digital brand and UX design with a structured content strategy. Led discovery, business requirements analysis, brand positioning refinement, and development of a comprehensive products-and-services matrix to define shared and specialized content. Established a scalable visual system that translated strategic goals into a cohesive healthcare digital ecosystem, covering homepages, hospital and physician pages, service-line navigation, and mobile experiences.

The result was a more coherent front-end experience and a stronger operating framework for future growth. OhioHealth gained a clearer digital expression of the brand, a more structured relationship between content types, and a scalable model for managing complex healthcare information in a way that could support both user clarity and internal consistency. This case is less about a single page redesign and more about bringing brand, content, architecture, and reusable experience patterns into one system.

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