Integrated digital brand and UX design with a structured content strategy. Led discovery, business requirements analysis, brand positioning refinement, and development of a comprehensive products-and-services matrix to define shared and specialized content. Established a scalable visual system that translated strategic goals into a cohesive healthcare digital ecosystem, covering homepages, hospital and physician pages, service-line navigation, and mobile experiences.
The result was a more coherent front-end experience and a stronger operating framework for future growth. OhioHealth gained a clearer digital expression of the brand, a more structured relationship among content types, and a scalable model for managing complex healthcare information that could support both user clarity and internal consistency. This case is less about a single-page redesign and more about bringing brand, content, architecture, and reusable experience patterns into a single system.