OhioHealth: Unifying Digital Brand, Content, and Care
Digital Brand + Content System + Core IA
I led OhioHealth’s digital transformation by building a unified brand and content framework across service lines, care sites, physician profiles, and mobile platforms. The strategy combined responsive UX, structured content, brand positioning, SEO best practices, and modular page layouts to enable the system to scale more efficiently. I created a content strategy that balanced brand messaging, user needs, search behavior, and engagement analytics. The work strengthened OhioHealth’s brand, clarified relationships between service lines and care sites, and established reusable content templates across the system. After launch, OhioHealth saw a 35% increase in site traffic, more patient engagement with digital services, and a 27% reduction in content maintenance time for internal teams.
I brought digital brand, UX design, and content strategy into one connected system.
01 / BUCKEYE FOUNDATION
I led discovery, analyzed business requirements, refined brand positioning, and built a products-and-services matrix to distinguish shared content from unique service-line needs.
I also helped establish a scalable visual system that translated strategic goals into a unified healthcare experience across homepages, hospital and physician pages, service-line navigation, and mobile interactions.
02 / SERVICE SYSTEM
03 / OPERATING FRAMEWORK
The work created a more unified front-end experience and a stronger foundation for future growth. OhioHealth gained a clearer digital brand, better organization of complex healthcare content, and a scalable way to manage information across the system. This case shows the value of bringing brand, content, architecture, and reusable experience patterns together, rather than treating them as separate redesign efforts.