By weaving Covered into online platforms and live events, we moved beyond explanation and sparked genuine engagement. Storytelling became our most powerful enrollment tool, inspiring action and reshaping perceptions through the lived experiences we shared.
Humana Covered: Humanizing Enrollment with Documentary
Covered was more than a film series—it was the catalyst for a powerful, integrated enrollment campaign. Our work spanned digital promotion, media partnerships, local activations, educational outreach, and Humana’s first national Sign-Up Saturday. Through these efforts, we didn’t just inform; we built trust, empathy, and emotional connection, helping transform Humana into a true partner during ACA enrollment. In just three months, we doubled the content marketing budget and laid the foundation for a national partnership with CVS. Covered stands as a defining example of brand storytelling that drives real-world impact.