LeggoMyEggo.com + Game Campaign + Scavenger Hunt

While I was a digital creative director for Kellogg's/Eggo, we conceived the launch phase of leggomyeggo.com.  For its new TV campaign, Leo Burnett created a set of lovable animated characters, the Eggo family. We extended them online with an animated website redesign, game center, and campaign of distributed digital experiences. From in-banner Rich media games, to a first-of-its-kind exclusive partnership that turned Nick.com into the playing field for a race to find Eggo’s. This all led you to an immersive world at Leggomyeggo.com,  taking you inside the life of the Eggo family.