https://acrobat.adobe.com/id/urn:aaid:sc:US:86fe1365-936b-45cf-987c-326e8d92d623
Rocket’s adoption of SAFe brought structure to delivery—but left UX fragmented, reactive, and disconnected from product strategy. I led a system-level reset to re-establish UX as a strategic driver across the full product lifecycle. We integrated UX directly into intake, prioritization, and execution—introducing research-backed decision frameworks, Agile UX operating models, and a unified workflow spanning insights, architecture, design, and engineering. This shifted teams from output-driven delivery to outcome-informed decisions, with clearer visibility into user impact before development began.
Rocket’s adoption of SAFe brought structure to delivery—but left UX fragmented, reactive, and disconnected from product strategy. I led a system-level reset to re-establish UX as a strategic driver across the full product lifecycle. We integrated UX directly into intake, prioritization, and execution—introducing research-backed decision frameworks, Agile UX operating models, and a unified workflow spanning insights, architecture, design, and engineering. This shifted teams from output-driven delivery to outcome-informed decisions, with clearer visibility into user impact before development began.
The result was stronger alignment across product, UX, and engineering, reduced delivery friction, and measurable gains in both experience quality and operating efficiency—including a 22% reduction in task friction, a 17% lift in engagement, and faster release cycles from six weeks to two.