Front Door, Product, and Innovation Strategy

My early work began in promotional and marketing communications, helping global brands shape campaigns, platforms, and digital experiences. That foundation in communication strategy, creative development, and evolving digital ecosystems carried forward into UX strategy, product design, and product leadership. Lasting transformation is driven by championing the voice of the customer, building cultures of continuous feedback, and creating systems that accelerate measurable growth. I bring teams together across marketing, product, content, and technology to align with enterprise web strategy, customer journeys, and platform decisions creating digital experiences that are engaging, more useful, and scalable to adapt to seismic technology shifts.

Front Door, Product, and Innovation Strategy

My early work began in promotional and marketing communications, helping global brands shape campaigns, platforms, and digital experiences. That foundation in communication strategy, creative development, and evolving digital ecosystems carried forward into UX strategy, product design, and product leadership. Lasting transformation is driven by championing the voice of the customer, building cultures of continuous feedback, and creating systems that accelerate measurable growth. I bring teams together across marketing, product, content, and technology to align with enterprise web strategy, customer journeys, and platform decisions creating digital experiences that are engaging, more useful, and scalable to adapt to seismic technology shifts.

Rocket Mortgage Redesign and Design System
Disparate Designs for Disparate Purposes. My teams shaped separate product strategies and engagement for Rocket into a cohesive platform designed to support long-term homeowner relationships.
Johnson & Johnson Product Strategy, Branding and Design
Brand, product, and experience leadership for Johnson & Johnson’s Wellness & Prevention unit—unifying digital platforms, behavior-change science, and brand expression into a single, scalable system.
AAA Life Express Term Product Strategy + Product Design
Led the integration of product strategy, experience design, and delivery systems to launch AAA Life’s first fully digital term life insurance platform.
Janus Capital Experience Strategy and Design
A post-crisis digital engagement focused on clarifying investment narratives through information architecture, content systems, and user-centered experience design—helping Janus present products, research, and perspective with greater coherence, credibility, and trust.
The Henry Ford Product and Content Strategy and Design
Aligned content strategy, navigation, and experience systems across a multi-site cultural institution to support discovery across physical and digital touchpoints.
U of M Athletics Recruiting Content Strategy and Design
. Designed a recruiting experience that balances institutional scale with storytelling and audience-specific journeys for Michigan Athletics. A recruiting experience designed to immerse prospective student-athletes in the scale, culture, and emotion of Michigan.
thebar.com Product Strategy and Design, Voice UX
The bar.com was an early version of “voice” UX, pioneering interaction through typed questions and video responses drawn from thousands of separate video clips. This pioneering effort in narrative, interaction logic, and system design was built to turn digital constraints into competitive advantages.
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