Rocket Digital Brand and Design System: Global Launch
This shift paralleled Rocket Companies’ 2020 IPO and the 2021 change from Quicken Loans to Rocket Mortgage, leveraging high-impact brand assets like Rocket Mortgage FieldHouse to drive visibility and market presence.
OhioHealth: Unifying Digital Brand, Content, and Care
This case is less about a single page redesign and more about bringing brand, content, architecture, and reusable experience patterns into one system.
Novant Health Now: GTM, Care-Hub UX, and Voice Agent UX
The core vision was a patient-focused platform that could simplify discovery, inform care choices, and connect people to the right care, improved wayfinding, and tighter coordination across channels and experiences.
Johnson & Johnson Product Strategy, Branding and Design
AAA Life Express Term Product Strategy + Product Design
A new D2C path for AAA Life. A guided multi-step application, payment, review and sign, upsell/counteroffer logic, and real-time underwriting through ExpressApprove.
Janus Capital - Experience Strategy and Design
Bringing structure to content and clarity to the user journey, the experience moved beyond static presentation toward a more integrated, scalable model.
The Henry Ford Product and Content Strategy and Design
A content ecosystem built around an adaptive web, a content hub, digital collections, visitor apps, email, social, and on-site digital experiences, all linked by architecture.
U of M Athletics Recruiting Content Strategy and Design
Big Ten competition, academic credibility, campus life, tradition, and support — in a way students could explore on their own.
Product Strategy + Design + "Voice" UX = thebar.com
This pioneering effort in narrative, interaction logic, and system design was built to turn digital constraints into competitive advantages.