Defining Digital & Brand Experience

As a Creative Director, I shape narratives that cut through the noise and build memorable brands. I guide teams to design work that is both beautiful and effective. My experience is in integrated marketing, immersive experiences, and campaigns across every channel—from paid to owned, from social to launch to loyalty, as well as TV + Print. I believe that creative leadership should inspire. I was taught that great creative direction, at its best, is focused on the team and on directing creativity rather than merely “directing the creative”. Every project is a chance to instigate, innovate, and raise the bar. I forge platforms, campaigns, and brand systems that deliver for clients and audiences alike. This is just a taste of my work; there are seconds if you want. Experience: Creative leadership across cross-functional teams - Digital marketing strategy and omnichannel execution - Data-driven strategy and digital ecosystems that deliver measurable ROI. - Creating scalable content platforms and immersive storytelling tailored to brand challenges - Orchestrating comprehensive product launches, precise audience segmentation, and innovative retention strategies - Applying cross-industry experience from B2B to consumer tech to CPG, adapting best practices for results - Driving performance across digital advertising, display, social, TV, print, and communications -Collaborating with stakeholders to set strategy, measure outcomes, and refine for continuous growth

Rocket Digital Design + Design System: Global Launch
This shift paralleled Rocket Companies’ 2020 IPO and the 2021 change from Quicken Loans to Rocket Mortgage, leveraging high-impact brand assets like Rocket Mortgage FieldHouse to drive visibility and market presence.
Humana Covered: Humanizing Enrollment with Documentary
Covered set out with a clear mission: to reveal the life-changing value of health insurance through the authentic voices of those who lived it.
Enlighten / Perficient Digital Reel
This reel brings together selected work created across multiple client engagements. The projects span strategy, experience design, and execution.
Nintendo DS - I Play for Me : Portable Gaming for Women
The strategy used recognizable women who played DS, framing it not as a hardcore hobby, but as a personal treat for moments between work, travel, and daily pressure.
Blackberry - Print + Digital Video + Web
The campaign focused on demonstrating that a great design and a QWERTY keyboard could still go hand in hand.
LeggoMyEggo.com + Game Campaign + Scavenger Hunt
Our partnership with Nick.com made tracking down Eggos an interactive adventure, reaching kids and families across the web. This all led you to an immersive world at Leggomyeggo.com.
Jimmy John’s Redesign and Ordering UX
More than a redesign, it reframed digital ordering as a scalable experience platform—one capable of supporting speed, accuracy, and brand consistency as customer expectations evolved.
Product Strategy + Design + "Voice" UX = thebar.com
This pioneering effort in narrative, interaction logic, and system design was built to turn digital constraints into competitive advantages.
U of M Athletics Recruiting Content Strategy and Design
Big Ten competition, academic credibility, campus life, tradition, and support — in a way students could explore on their own.
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