Leading UX Across Product, Platform, and Organizations

This shift paralleled Rocket Companies’ 2020 IPO and the 2021 change from Quicken Loans to Rocket Mortgage, leveraging high-impact brand assets like Rocket Mortgage FieldHouse to drive visibility and market presence.

The core vision was a patient-focused platform that could simplify discovery, inform care choices, and connect people to the right care, improved wayfinding, and tighter coordination across channels and experiences.

More than a redesign, it reframed digital ordering as a scalable experience platform—one capable of supporting speed, accuracy, and brand consistency as customer expectations evolved.

This case is less about a single page redesign and more about bringing brand, content, architecture, and reusable experience patterns into one system.

A new D2C path for AAA Life. A guided multi-step application, payment, review and sign, upsell/counteroffer logic, and real-time underwriting through ExpressApprove.

Bringing structure to content and clarity to the user journey, the experience moved beyond static presentation toward a more integrated, scalable model.

The portal strategy and redesign for a rebuilt PHS.com, organizing the site around the help people needed most.

Brand, marketing, product, and technology leadership to align priorities, resolve tradeoffs, and create a structure that could scale.

Our partnership with Nick.com made tracking down Eggos an interactive adventure, reaching kids and families across the web. This all led you to an immersive world at Leggomyeggo.com.

This pioneering effort in narrative, interaction logic, and system design was built to turn digital constraints into competitive advantages.

A content ecosystem built around an adaptive web, a content hub, digital collections, visitor apps, email, social, and on-site digital experiences, all linked by architecture.

Big Ten competition, academic credibility, campus life, tradition, and support — in a way students could explore on their own.