I lead multidisciplinary teams through complex digital change: product strategy, UX operations, design systems, stakeholder alignment, and delivery transformation. My work helps teams move from scattered effort to clearer operating models, stronger product decisions, and measurable customer impact. Across Rocket, Enlighten, Edelman, Leo Burnett/Arc, and consulting engagements, I’ve led teams through shifts in technology, workflows, customer behavior, and organizational structures. The work spans product roadmaps, UX and design operations, Agile/SAFe integration, digital transformation, executive communication, and cross-functional delivery.
Consulting Principal
Product Strategy & Managment, UX & Transformation
Advisory and delivery leadership across product strategy, UX transformation, healthcare experience, AI-enabled workflows, and operating-model change.
Case Study: Novant Health Now — GTM, Care-Hub UX, and Voice Agent UX - Developed healthcare experience strategy across go-to-market planning, care-navigation UX, and voice-agent experience design.
Product Strategy & Managment, UX & Transformation
Advisory and delivery leadership across product strategy, UX transformation, healthcare experience, AI-enabled workflows, and operating-model change.
Case Study: Novant Health Now — GTM, Care-Hub UX, and Voice Agent UX - Developed healthcare experience strategy across go-to-market planning, care-navigation UX, and voice-agent experience design.
VP, Digital Experience I Principal Experience Strategist
GTM & Marketing Strategy, Product Strategy & Managment, UX & Transformation
Led product strategy, UX, design operations, and cross-functional delivery across a large-scale digital ecosystem serving a $145B market.
GTM & Marketing Strategy, Product Strategy & Managment, UX & Transformation
Led product strategy, UX, design operations, and cross-functional delivery across a large-scale digital ecosystem serving a $145B market.
SVP, Executive Creative Director
Strategy, Brand, Experience & Communications
Connected brand strategy, digital experience, communications planning, and executive storytelling across B2B, healthcare, pharma, and corporate reputation work.
Strategy, Brand, Experience & Communications
Connected brand strategy, digital experience, communications planning, and executive storytelling across B2B, healthcare, pharma, and corporate reputation work.
VP, Executive Director Experience Design
Transformation, Content Strategy, Creative Direction, UX & Product
Helped establish an early digital consultancy model, leading multidisciplinary teams across UX, product strategy, go-to-market, and client delivery.
Transformation, Content Strategy, Creative Direction, UX & Product
Helped establish an early digital consultancy model, leading multidisciplinary teams across UX, product strategy, go-to-market, and client delivery.
Senior Producer to GCD / Operational Digital Lead
Campaigns, UX & Emerging Technology
Co-founded and scaled the Rich Media Group, then served as operational lead of digital creative during agency integration and digital delivery transformation.
Case Study: thebar.com — Product Strategy + Design + Voice UX
Built a Diageo CRM and personalization platform around entertainment, preference capture, drink discovery, and a character-led voice experience.
Campaigns, UX & Emerging Technology
Co-founded and scaled the Rich Media Group, then served as operational lead of digital creative during agency integration and digital delivery transformation.
Case Study: thebar.com — Product Strategy + Design + Voice UX
Built a Diageo CRM and personalization platform around entertainment, preference capture, drink discovery, and a character-led voice experience.
Product & Design Operations
Scaled teams, clarified roles, improved delivery flow, and created stronger operating models across product, UX, strategy, design, and engineering. Cummins (Consulting) - Spearheaded UX Agile, Scrum Master integration, resulting in an increase in design sprint velocity by 23% over one year. Managed 3 design Pods, including agency and internal team coordination. Strategic, results-driven leader in cross-functional leadership, digital product management, and design operations. Rocket - As a member of the cross-functional product leadership team working with the CEO, I was responsible for all digital product performance, strategy, and development. I designed self-serve analytics dashboards using machine learning to prioritize interface improvements, enhancing data accessibility and strategic decision-making company-wide.
Scaled teams, clarified roles, improved delivery flow, and created stronger operating models across product, UX, strategy, design, and engineering. Cummins (Consulting) - Spearheaded UX Agile, Scrum Master integration, resulting in an increase in design sprint velocity by 23% over one year. Managed 3 design Pods, including agency and internal team coordination. Strategic, results-driven leader in cross-functional leadership, digital product management, and design operations. Rocket - As a member of the cross-functional product leadership team working with the CEO, I was responsible for all digital product performance, strategy, and development. I designed self-serve analytics dashboards using machine learning to prioritize interface improvements, enhancing data accessibility and strategic decision-making company-wide.
Transformation Leadership
Led teams through technology, workflow, and organizational change with a focus on adoption, clarity, and sustainable performance. Skilled in OKRs, RICE, MoSCoW, and the "working backward" methods. Health and Pharma. Worked on corporate positioning, risk, narrative, and campaigns. Enlighten – Developed go-to-market for AAA Life Express Term, running 20+ experiments to boost conversion by 17%. Led a 65+ multidisciplinary team, establishing Enlighten as an early digital consultancy. Served on the executive team with the Founder and President, shaping strategy, operations, and go-to-market—driving over 125% revenue growth in one year. Leo Burnett / Arc Worldwide - Co-founded Arc Worldwide’s Rich Media Group; scaled it from 4 to 35 people, overseeing all digital content and production agency-wide. Served as operational lead for Digital Creative during Arc’s transition to an account-based model. Aligned structure, workflow, and delivery with executive leadership, driving improved team efficiency and on-time delivery. Collaborated with development and PM leadership to scale production, enhance delivery, and integrate multi-channel services.
Led teams through technology, workflow, and organizational change with a focus on adoption, clarity, and sustainable performance. Skilled in OKRs, RICE, MoSCoW, and the "working backward" methods. Health and Pharma. Worked on corporate positioning, risk, narrative, and campaigns. Enlighten – Developed go-to-market for AAA Life Express Term, running 20+ experiments to boost conversion by 17%. Led a 65+ multidisciplinary team, establishing Enlighten as an early digital consultancy. Served on the executive team with the Founder and President, shaping strategy, operations, and go-to-market—driving over 125% revenue growth in one year. Leo Burnett / Arc Worldwide - Co-founded Arc Worldwide’s Rich Media Group; scaled it from 4 to 35 people, overseeing all digital content and production agency-wide. Served as operational lead for Digital Creative during Arc’s transition to an account-based model. Aligned structure, workflow, and delivery with executive leadership, driving improved team efficiency and on-time delivery. Collaborated with development and PM leadership to scale production, enhance delivery, and integrate multi-channel services.
Cross-Functional Alignment
Connected stakeholders, product leaders, designers, engineers, marketers, researchers, analytics teams, and agency partners around shared outcomes. Defined and executed a quarterly roadmap for a $145B market share platform, aligning 15 strategy and design pods (+8 engineers on the Design System) with business OKRs. Reorganized the Strategy, UX, and Design org, re-engineering the interactions of the team inside the SAFe workflow. At peak revenue, scaled operations while preserving performance. Shortened release cycles by 66%. Managed restructuring, cost savings, vendors, stakeholders, budgets, and P&L.
Connected stakeholders, product leaders, designers, engineers, marketers, researchers, analytics teams, and agency partners around shared outcomes. Defined and executed a quarterly roadmap for a $145B market share platform, aligning 15 strategy and design pods (+8 engineers on the Design System) with business OKRs. Reorganized the Strategy, UX, and Design org, re-engineering the interactions of the team inside the SAFe workflow. At peak revenue, scaled operations while preserving performance. Shortened release cycles by 66%. Managed restructuring, cost savings, vendors, stakeholders, budgets, and P&L.
Agile / SAFe / Delivery Systems
Improved sprint velocity, roadmap clarity, design-team integration, and release predictability across complex delivery environments. My approach uses Agile, Scrum, and SAFe to achieve KPIs such as reducing cycle time and increasing NPS. I add value through data analysis, journey mapping, and continuous improvement, as demonstrated by a project that increased user retention by 15%.
Improved sprint velocity, roadmap clarity, design-team integration, and release predictability across complex delivery environments. My approach uses Agile, Scrum, and SAFe to achieve KPIs such as reducing cycle time and increasing NPS. I add value through data analysis, journey mapping, and continuous improvement, as demonstrated by a project that increased user retention by 15%.
Leadership Development
Built capability through coaching, servant leadership, clearer decision-making, and practical methods that teams could keep using after the engagement. I led the scaling of a global product team that launched three major products in one year, improving delivery predictability by 30%. I foster environments where teams deliver, experiment, and push boundaries—building bridges, surfacing shared ambitions, and creating clarity through proven methodologies. I strive to be a leader who understands where the industry is headed and knows how to get you there. Reduced ad-hoc data requests by 15%, speeding up Product & Marketing decisions. As Scrum Master, integrated UX Agile, boosting sprint velocity by 14%. Represented Product in Realtor strategic partnership. Edelman - Led 3 new business pitches monthly, achieving an 80% win rate. Experience Lead for B2B,
Built capability through coaching, servant leadership, clearer decision-making, and practical methods that teams could keep using after the engagement. I led the scaling of a global product team that launched three major products in one year, improving delivery predictability by 30%. I foster environments where teams deliver, experiment, and push boundaries—building bridges, surfacing shared ambitions, and creating clarity through proven methodologies. I strive to be a leader who understands where the industry is headed and knows how to get you there. Reduced ad-hoc data requests by 15%, speeding up Product & Marketing decisions. As Scrum Master, integrated UX Agile, boosting sprint velocity by 14%. Represented Product in Realtor strategic partnership. Edelman - Led 3 new business pitches monthly, achieving an 80% win rate. Experience Lead for B2B,
People and product management experience across product strategy, UX leadership, design operations, digital transformation, Agile, Scrum, SAFe, roadmap planning, stakeholder alignment, executive communication, team scaling, operating-model design, cross-functional leadership, digital product delivery, design systems, content strategy, customer experience, journey mapping, analytics, product marketing, go-to-market strategy, AI-enabled experience strategy, healthcare UX, financial services UX, CRM, personalization, mobile UX, and enterprise transformation.